Plan for your quieter hours.
Compare 4–26 weeks of history within your opening hours. Turn repeated weekday and hour dips into recurring reward rules, with activation gated by a supported next-hour forecast.
Your connected operations. Your loyalty engine.
Recover revenue.
Increase profit margins.
Heed connects your orders, inventory, labor, reservations, and customer data in one centralized layer. Our analytics and signals engine turns that shared picture into customer segments and timely loyalty offers—delivered through your branded Apple and Google Wallet passes.
Connect the tools you already use. Bring your customers back.
CONNECTED LOYALTY↗
Separate tools.
Shared intelligence.
Shared intelligence.
- 01 Connect operational and customer data
- 02 Segment, generate, and deploy offers
- 03 Deliver loyalty through your wallet pass
Your business ↔ your customer.
Orders · Inventory · Labor · Reservations · Customer history
SquareToastCloverLightspeed K-Series
Capabilities and access vary by provider.A clearer picture. A better next move.
Your apps connect.
Your loyalty reacts.
Your operational tools each hold part of the picture. Heed brings their data together, enriches customer profiles with behavioral insights, and turns signals into offers for the next visit.
Customer intelligence. Actionable audiences.
Connect orders, inventory, labor, reservations, and permitted customer history. Heed organizes purchase history, preferences, audience membership, and available model estimates into clear customer profiles. Use those same attributes in segmentation to give each audience a relevant reason to return. Source history and uncertain matches stay visible.
Get started with Heed ↗Illustrative data. Availability depends on your connected sources.
From insight to the next visit
See the opportunity.
Act on it.
Know what deserves a closer look.
Compare captured item demand and spot low-selling or declining items when enough purchase history is available. Review the evidence before changing your menu in your POS.
Your next offer move, ready to act.
Review AI-assisted offer recommendations or choose Deploy now for a supported saved action. Eligibility, budget, and execution checks apply either way; results and action history stay visible.
Your business sets the rhythm.
Keep the connection.
Own the next move.
Built to connect.
Read-only connections bring orders, inventory, staffing, labor, and reservations into Heed. Your existing apps continue to run those operations.
Direct by design.
Your branded Apple and Google Wallet passes hold offers and loyalty rewards. Updates and supported notifications keep the relationship between your business and your customer.
Loyalty that learns.
Live signals, forecasts, and customer behavior inform segments and offers. Track outcomes and refine your next campaign, with confidence and review controls along the way.
Before the first connection
Good questions.
Clear answers.
How do I get started?
Create your account and follow the setup checklist to connect a supported point of sale. You can prepare your business profile and branded wallet pass during setup. Your merchant dashboard opens once the POS connection is confirmed; available insights depend on the data your provider supplies.
What does Heed connect to?
Heed connects POS, orders, inventory, staffing and labor, reservations, and reporting data into a centralized intelligence layer. Square, Toast, Clover, and Lightspeed K-Series are among the supported providers. Staffing adapter options also include Homebase, with live-account validation required. Resy reservations, Yelp Guest Manager reservations, and Yelp business/review insights have separate access gates. Available data depends on the provider, permissions, and partner approval; connecting a provider does not guarantee access to every vertical.
Does Heed replace my operational tools?
Your operational apps remain the systems of record. Heed reads their data, connects signals across those separate systems, and uses its analytics engine to segment customers and generate and deploy loyalty offers within your configured rules. Where item history is available, Menu analytics highlights captured demand and items worth reviewing. Merchants can review linked offer action bundles or deploy the current saved action directly with the same eligibility and budget guardrails. Menu changes remain in your connected system.
Do customers need another app?
Customers use your business’s branded Apple or Google Wallet pass for offers and loyalty rewards. Pass updates and supported wallet notifications keep that relationship direct; notification behavior depends on the wallet platform and customer settings.
Is Heed a customer acquisition or discovery marketplace?
Heed focuses on loyalty: bringing your customers back, rewarding repeat purchases, and strengthening your direct relationship. The customer directory and map help people find participating businesses and join their branded passes. They do not provide merchants with shared customer audiences or a customer-acquisition service.
What kinds of loyalty offers can I run?
Demand-triggered offers, next-hour forecasts, recurring slow-hour campaigns based on configured open hours and historical patterns, lapsed-customer recovery, ad hoc campaigns, and customer journeys support different reasons to return. Spend-based points and item-based punch cards reward repeat purchases. Item punches, such as ten drinks for one free, require eligible items, an active reward, and verified direct Square or Toast purchases with reliable item and customer data. Square, Toast, Clover, and Lightspeed K-Series supply connected purchase and operational data. Clover and Lightspeed automatic reward accrual and checkout activation remain gated by verified channel evidence, partner access, and validation. Availability depends on your connected provider.
Can offers apply to delivery orders?
No. Offers and automatic direct-channel rewards require verified direct dine-in or pickup purchases. Marketplace, delivery, and unknown-channel purchases are ineligible.
How do customer matches work?
Stable provider customer IDs preserve each source identity. Similar names, phone numbers, and emails are review suggestions, not automatic merges. Imported contacts do not grant marketing consent.
The next visit starts here.
Make it
mean more.
Get started with Heed ↗Connect an approved data source. Build from what you know.